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Brian Marin has joined Dealflo, the first truly end-to-end financial agreement automation company, as COO.

He is responsible for helping Dealflo scale its operations for continued aggressive growth, particularly in Europe and Asia (including China). He will also focus on growing the engineering teams based in Montreal to further develop Dealflo’s innovative platform.

Dealflo successfully closed a £10 million Series B investment round earlier this year, led by Holtzbrinck Ventures, with follow on investment from Notion Capital and participation from Frog Capital. It is one of the fastest-growing technology companies in Europe and is listed on the Deloitte Fast 50.

Marin built his career helping US headquartered companies expand into Europe and Asia. He has held senior positions at Performics (which was acquired by DoubleClick, then Google), Marin Software (which IPO’d on the New York Stock Exchange in 2013) and various other specialist SaaS start-ups.

Abe Smith, Dealflo’s founder and CEO says: “Brian comes to us with more than 15 years of experience helping to build and scale operations for companies in rapid growth mode. His software development background and international experience leading large teams makes him ideally placed to help guide Dealflo through its next phase of growth.”

Marin joins Dealflo at a point where the company is already working with some of the biggest names in financial services across a number of sectors – banking, retail, automotive, asset finance and life and pensions. Its customers include BNP Paribas, BMW and Prudential. He says: “With ongoing digital transformation in the enterprise we see increasing demand for solutions that offer security, privacy and compliance to ensure financial agreements are legally enforceable to protect consumers and corporates alike. Dealflo is in the right place at the right time with a very impressive product offering and some of the best brains in the industry. I’m looking forward to helping the team build on their successes in digital transaction management.”

Marin is based in London and will work from Dealflo’s London headquarters.